DD Network — Case Study · Tenerife, Spain
A Tenerife institution, elevated across every touchpoint.
Full ownership of Aberdeen Steak House’s digital presence and customer-facing communications — from a complete menu redesign to Google, TripAdvisor and social media management.
Complete menu redesign — 20+ categories, premium brand integration throughout
The Brief
From a single brief to a full brand communication system.
Aberdeen Steak House is an established restaurant in Tenerife, known for its premium dry-aged beef, extensive menu and loyal international clientele.
The owner approached DD Network to take full ownership of the restaurant’s digital presence and customer-facing communications. What began as a digital marketing brief quickly expanded into a broader brand communication project — one that required us to work on-site, directly alongside the owner, to fully understand the business and its customers.
Project Scope
Everything customer-facing, taken end to end.
- ❖ Complete Menu Redesign
- ❖ Google Presence & Local SEO
- ❖ TripAdvisor Management
- ❖ Facebook & Instagram
- ❖ Social Media Content
- ❖ Promotional Materials
- ❖ On-Site Brand Consultation
Our Approach
On-site. Hands-on. No briefing gaps.
We worked directly from the Aberdeen Steak House team’s office in Tenerife, giving us first-hand insight into daily operations, customer behaviour and the owner’s vision for the brand. This close working relationship shaped every decision we made — from the structure of the menu to the tone of the social media content.
Menu Design
A complete menu redesign across 20+ categories.
The existing menu was replaced with a fully redesigned customer-facing communication system — not simply a menu refresh. Every section was built within the Aberdeen brand identity, using a consistent red, black and white system throughout.
Menu Categories Designed
Digital Presence
Consistent brand presentation across all key platforms.
We managed Aberdeen Steak House’s digital marketing across all key platforms, ensuring consistent brand presentation and active customer engagement.
Local SEO, Google Business Profile management and search visibility for Tenerife hospitality searches.
TripAdvisor
Profile optimisation and ongoing review management to support Aberdeen’s reputation among international visitors.
Social content, community management and paid promotion targeting both local residents and tourists.
Visual content production and feed management aligned with the Aberdeen brand system.
DD Network worked directly alongside us from day one. They understood our restaurant, our customers and what we were trying to build — and then they delivered it.
Aberdeen Steak House — Owner, Tenerife
The Result
A cohesive system that elevated every customer interaction.
A cohesive, professional brand communication system that elevated Aberdeen Steak House’s digital and physical presence — from the menu a customer holds at the table to the profile they find when searching on Google or TripAdvisor.
When the owner subsequently launched a second restaurant, DD Network was his first call. That repeat engagement is the clearest measure of what the partnership delivered.
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